How do pharma brands achieve growth in the current conditions?
Growth is the core responsibility of marketing. It’s also the top concern facing CEOs today, according to the 2013 PwC Annual Global CEO Survey. But how do you plan and manage marketing initiatives that deliver it?
Join us at our next breakfast seminar, where we will explore how pharma marketers can achieve growth, including:
- How to drive growth in demand versus growth in supply
- How leading firms are currently evolving their approach to marketing strategy, planning, budgeting and reporting to facilitate growth
- What pharma can learn about growth from other industries
Our guest speaker, Don O’Sullivan, is Associate Professor of Marketing at Melbourne Business School, where he teaches on a range of postgraduate and executive programs. He is an active member of the Chief Marketing Officers (CMO) Council of the USA, and his research has been published in various international marketing journals. His principal focus is on the relationship between marketing and the C-suite. Don has also worked as a consultant and educator with organisations including Amcor, Bristol-Myers Squibb, BP, Cricket Australia, Clemenger BBDO, Leighton Contractors, Honda, Medibank, PwC and Siemens.
So if growth is what you’re after, join us this August for croissants, coffee and the wise words of an affable Irishman.
Date: Thursday 8 August 2013
Time: 8–9 am (breakfast provided)
Where: At Wellmark, Level 3, 650 Chapel St, South Yarra
To attend, email firstname.lastname@example.org or call +61 3 9829 0088 by 2 August 2013.
We look forward to your company!