Social media for professionals: the value of networking by proxy

Social media for professionals: the value of networking by proxy

Candice O'Sullivan
September 24, 2013

In the last couple of weeks, you may have come across this headline:

‘How one financial advisor landed a $US70 million account through LinkedIn

This is the story of Mitchell Rock, a financial advisor from New York City, who works for The Rock Group at Morgan Stanley, a global financial services firm.

Copy me out, please

Copy me out, please

Brandy Munro
September 6, 2013

The CC – or email carbon copy, to use its formal title – is a fact of modern office life.

And because of it, most of us have to manage ROI (Ridiculously Overloaded Inbox, obviously) on a regular basis. Recent research has revealed that this disease is mutating and now displaying traits of resistance. So forget about a quick cure of your computer – the cause lies elsewhere.

Growth tonic: how marketers can deliver growth in the current conditions

Growth tonic: how marketers can deliver growth in the current conditions

Ryan Wallman
September 2, 2013

Growth is the core responsibility of marketing and the top concern facing CEOs today. But how do you plan and manage marketing initiatives that deliver it?

At our most recent pharma seminar, Don O’Sullivan, Associate Professor of Marketing at Melbourne Business School, discussed the ways in which firms can achieve growth – and what they mean for marketers.

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Face-to-face learning in a digital world. An interesting piece on 'analog' gamification in healthcare. pharmaphorum.com/views-and-an…

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