Is a journalist really the best person to tell your story?

Is a journalist really the best person to tell your story?

Candice O'Sullivan
December 18, 2013

The term storytelling has become synonymous with content marketing. The problem with this association is that it perpetuates the myth that to develop good content, all you need to do is tell a nice story.

 

Retail is dead … or is it?

Retail is dead … or is it?

Julian Jones
December 16, 2013

Retail is in trouble. Everybody knows that. How can high-street businesses compete with the myriad online stores now offering an abundance of cheaper options? Every man and his glow-in-the-dark dog bowl is selling online these days.

Smart firms use social skills to increase their brand equity

Smart firms use social skills to increase their brand equity

Candice O'Sullivan
December 12, 2013

How connected your firm and its people are to the market in an online sense – and what contributions you are making in this space – is now contributing to brand equity, either positively or negatively. The question has become …

For the creative thinker, the devil is in the detail

For the creative thinker, the devil is in the detail

Ryan Wallman
December 9, 2013

I was recently fascinated to hear the technical rationale behind Auguste Rodin’s famous sculpture ‘The Thinker’.

subscribe to our blog

and be alerted to our new posts.


 

@wellmark_health

Face-to-face learning in a digital world. An interesting piece on 'analog' gamification in healthcare. pharmaphorum.com/views-and-an…

From Wellmark's Twitter via Twitter Web Client