So you want to be different?

So you want to be different?

Candice O'Sullivan
January 23, 2014

As many businesses grapple with the ‘new normal’, it’s becoming increasingly common for firms to approach me wanting to be ‘different’. They don’t want to be like everyone else. They don’t want to look like everyone else. They don’t want to sound like everyone else. It’s the brief every creative agency loves to hear.

 

Useless wangers: are creatives redundant in the modern game?

Useless wangers: are creatives redundant in the modern game?

Ryan Wallman
January 17, 2014

Back in 2006, when the English cricket team toured Australia for the Ashes, its coaching staff famously devised a set of colour-coded plans for bowling to the Australian batsmen. That this tactic failed in the most spectacular fashion (they lost the series 5–0) was testament to the adage that the best-laid plans can go awry.

What’s old is new again

What’s old is new again

Mark Sammartino
January 15, 2014

Novel ideas are seductive. When we’re exposed to a new way of doing things, we can tend to assume that it represents a revolution of sorts. That it is inherently better than what was done before.

But once you’ve been around a while, you start to realise that what purports to be better often isn’t – and that it pays to heed what has worked in the past.

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