The inside word: how one professional services firm is solving the ‘content conundrum’

The inside word: how one professional services firm is solving the ‘content conundrum’

Meg Wrixon
February 27, 2014

This post is the first in a series of two by guest blogger Meg Wrixon. Meg is Group Communications and PR Manager at WSP, Sydney, where she runs an Asia Pacific thought leadership program. WSP is a global sustainability engineering firm.

Fact: the social firm has more channels to market

Fact: the social firm has more channels to market

Candice O'Sullivan
February 25, 2014

Across the professions, the top four drivers for considering a firm are identical:

  1. Firm’s understanding of client’s business and industry
  2. The technical expertise of a firm
  3. A firm’s reliability and responsiveness in serving clients’ needs, and
  4. The commerciality (or practical value) of a firm’s advice.
Website design: who are you trying to impress?

Website design: who are you trying to impress?

Mark Sammartino
February 21, 2014

In a recent study, 46% of people said that a website’s design was the number one criterion affecting the credibility of a company.

Part of this perception of credibility is the effect of simple visual appeal. When something looks good, we are more likely to be attracted to it and to view it favourably. Beauty, on-screen or off, is always hard to ignore. Presenting well in the first instance sets the tone for what is to come.

Any tagline you want, so long as it is ridiculous

Any tagline you want, so long as it is ridiculous

Ryan Wallman
February 20, 2014

Taglines. What to think of them?

When it comes to taglines for car brands, what I usually think of them is: “nothing could make me want that car less”.

How I learned to wrangle the rabbits of failure

How I learned to wrangle the rabbits of failure

Raquel Newman
February 19, 2014

When I was a clinician, I was always envious of those who got to work in a creative environment. Logical, ordered and rational thinking is great, but I often wondered how cool it would be to solve problems in a whole different context. Then I started working in a creative environment.

 

Don’t let your design get in the way of a sweet product

Don’t let your design get in the way of a sweet product

Tamara Goodings
February 18, 2014

Not that long ago, if you popped into a bakery and asked for a salted caramel macaron, the person behind the counter would have looked at you as if you were speaking a foreign language.

How to get your employees to feel the love when it matters most

How to get your employees to feel the love when it matters most

Bryce Michelmore
February 14, 2014

The challenges involved in getting employees to ‘buy into’ company-wide initiatives – like culture-change programs, the launch of a new brand (or rebrand), technology rollouts (e.g. SAP), thought-leadership strategies, or new policies and procedures – are many and varied.

subscribe to our blog

and be alerted to our new posts.


 

@wellmark_health

Excellent article on the dilution of creativity. twitter.com/Campaignmag/st…

From Wellmark's Twitter via Twitter Web Client