The secret recipe for brand longevity?

The secret recipe for brand longevity?

Bryce Michelmore
March 27, 2014

Following on from my recent post about Mexican Coke and the brand loyalty it commands from a select group of ardent admirers, I was also fascinated to read recently how Coca Cola is actually bucking the trend of a shrinking soft drink market.

Handle with care: managing the Twitter presence of your professional services firm

Handle with care: managing the Twitter presence of your professional services firm

Candice O'Sullivan
March 25, 2014

There are not many firms these days without one or more corporate Twitter handles (Wellmark included). In larger firms, these accounts are typically managed by the marketing and BD team, with the aim of building a social presence that drives website traffic, attracts new talent, and improves the reach and influence of the firm’s content.

The wild geese of healthcare communications

The wild geese of healthcare communications

Ryan Wallman
March 20, 2014

A good friend of mine from my previous life as a medico, Dr Casey Parker, now writes a deservedly popular blog about medical education for rural GPs. If you’re interested in GP education from a truly humanistic perspective, you should probably stop reading this and go and take a look at it now. Because Casey does much more good for the world than I do.

What my dog knows about the art of persuasion

What my dog knows about the art of persuasion

Raquel Newman
March 13, 2014

I used to think that my French bulldog, Esme, was nice but dim: she never manages to progress training past a split-second half-sit, can’t swim and head-butts big dogs in the park if they appear boisterous.

As it turns out, she might just be a genius in the art of persuasion.

Mexican Coke ‘the real thing’ when it comes to brand loyalty

Mexican Coke ‘the real thing’ when it comes to brand loyalty

Bryce Michelmore
March 12, 2014

I read with interest recently that some people living in the US purchase Coca Cola imported from Mexico rather than buying the locally produced version.

Treat your patient support program like a drug

Treat your patient support program like a drug

Candice O'Sullivan
March 7, 2014

One of the biggest mistakes I see clients make when launching a patient support program (PSP) is not to allocate a promotional budget to properly market the new service offering. In many cases, this simply represents a budgetary oversight; a program’s set-up costs are only thought of in terms of …

A service mentality key as pharma’s business model changes

A service mentality key as pharma’s business model changes

Candice O'Sullivan
March 6, 2014

Our latest guest article for pharmaphorum explores pharma’s changing business model and the implications for marketing strategy and service-led patient support programs.

Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

Meg Wrixon
March 4, 2014

This post is the second in a series of two by guest blogger Meg Wrixon. Meg is Group Communications and PR Manager at WSP, Sydney, where she runs an Asia Pacific thought leadership program. WSP is a global sustainability engineering firm.

subscribe to our blog

and be alerted to our new posts.


 

@wellmark_health

Essential reading for agencies and clients alike. twitter.com/davetrott/stat…

From Wellmark's Twitter via Twitter Web Client