Designing a new language

Designing a new language

Tamara Goodings
April 30, 2014

I’m a pretty studious being. As well as working here at Wellmark, I am currently completing my Honours in Communication Design.

For my main research project, I have been assigned the task of communicating with an elderly migrant community in regional Victoria.

The power of the personal for professionals

The power of the personal for professionals

Ryan Wallman
April 29, 2014

If you’ve read my previous post about Marketing Chap and what his success says about the benefit of making your company brand more ‘personal’, you might be thinking: “that’s all very well but it doesn’t have much relevance to professional services”.

Big, bold, beautiful … and budget-busting?

Big, bold, beautiful … and budget-busting?

Julian Jones
April 22, 2014

Imagine, if you will: 8 million flower petals erupting from a volcano and flooding the streets of a small town in Costa Rica.

Now what if I told you this actually happened?

Just hatched

Just hatched

Candice O'Sullivan & Ryan Wallman
April 17, 2014

Looking to feast on more than just chocolate this Easter? Our Easter reading list offers you some food for thought to ensure you’re not caught on the hop when you get back to work. (Unless you have more eggs-citing things to do, of course.)

A contrarian smashes some shibboleths of modern marketing

A contrarian smashes some shibboleths of modern marketing

Ryan Wallman
April 11, 2014

You probably don’t need me to tell you that the world of marketing is blighted by charlatanism. For whatever reason, our industry is a magnet for snake-oil salesmen.

I say, old chap, does your brand have no charm?

I say, old chap, does your brand have no charm?

Ryan Wallman
April 8, 2014

On this blog, I have sometimes – oh, OK, quite often – bemoaned the fact that so many companies all present themselves the same way. Both online and ‘offline’ (ugh, forgive me), they look and sound like dull corporate clichés.

& what???

& what???

Candice O'Sullivan
April 4, 2014

Following its recent takeover of Booz & Company, PwC has announced that this ‘new kind of consulting business’ will be called ‘Strategy&’.

‘And what?’, you ask?

Fair question, although PwC are probably hoping the ‘and what’ is implied rather than questionable. As I see it, the strategy here

Passionate. High standards. Looks a bit like an ogre.

Passionate. High standards. Looks a bit like an ogre.

Ryan Wallman
April 3, 2014

This is Shrek.

Well, his real name’s David, but we call him Shrek, because he somewhat resembles an ogre and spends most of each working day alone in his lair.

Content as a continuous professional development tool

Content as a continuous professional development tool

Candice O'Sullivan
April 2, 2014

When we talk about content, we usually focus on the role it plays in marketing and lead generation. However, there is a whole other side to content that is frequently overlooked: the role it can play in professional development.

Codes and condoms: why some protection is vital for health

Codes and condoms: why some protection is vital for health

Raquel Newman
April 1, 2014

A few nights ago, I was at a friend’s house – lured there by the promise of a brand new ‘who done it’ and a glass of wine. Now I’m crazy for a good murder mystery, and I award bonus points for realistic autopsies. But as I don’t own a television, it was kind of a novelty for me for to see a program at the time of it going to air. So I was a bit excited (about the wine too).

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