The copywriter’s dictionary

The copywriter’s dictionary

Ryan Wallman
May 21, 2014

Agnosticopy

  • Copy that fails to make the reader believe.

Carbon copy

  • Copy that bears a striking similarity to that of a competitor.
The consumer complex

The consumer complex

Ryan Wallman
May 8, 2014

Sigmund Freud.

Now there’s a name with connotations. And undeniably Freudian connotations, at that.

Are your stars stuck between a rock and a hard place?

Are your stars stuck between a rock and a hard place?

Candice O'Sullivan
May 1, 2014

It’s easy to be individual – if you’re an individual. Each of us is unique. So you and I can claim to be different.

But when you stick a bunch of people together, the inevitable happens. We all tend to meld into one. We now represent something much bigger, call ourselves by another name, talk about the greatness of us.

If we’re not careful, we yabber on about us so much that …

subscribe to our blog

and be alerted to our new posts.


 

@wellmark_health

RT @STEcopywriting Designer friends, look away now... 😆 Credit to @wellmark_health (I pinched this from LinkedIn). pic.twitter.com/052sRLTtnd

From Wellmark's Twitter via Twitter Web Client