The copywriter’s dictionary
- Copy that fails to make the reader believe.
- Copy that bears a striking similarity to that of a competitor.
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Now there’s a name with connotations. And undeniably Freudian connotations, at that.
It’s easy to be individual – if you’re an individual. Each of us is unique. So you and I can claim to be different.
But when you stick a bunch of people together, the inevitable happens. We all tend to meld into one. We now represent something much bigger, call ourselves by another name, talk about the greatness of us.
If we’re not careful, we yabber on about us so much that …