Are you too approving of your healthcare advertising?
Our new guest article for advertisinghealth explores how the culture of the pharmaceutical industry shapes healthcare advertising.
We postulate that regulatory influences have created an environment that is counterproductive to creativity, and advocate a change to the prevailing culture of ‘over-approval’. To read the full article, click here.
The advertisinghealth website is the forum for a collective of healthcare ad agency people, dedicated to pharma agency news and real, unfiltered conversation. Its mission is to get agencies talking to each other, sharing ideas and sharing opinion.