Do not copy this copy

Do not copy this copy

Ryan Wallman
May 19, 2015

John Wanamaker famously said: “Half my advertising is wasted; I just don’t know which half”. Well, without wanting to be too presumptive, I’m reasonably confident about which half the following examples of ad copy would fall into.

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Our Associate Creative Director, Ryan Wallman, has written an article for Marketing Week. In the article, Ryan explores why modifying your logo can be an effective advertising technique, with plenty of intriguing examples.…

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