Do not copy this copy

Do not copy this copy

Ryan Wallman
May 19, 2015

John Wanamaker famously said: “Half my advertising is wasted; I just don’t know which half”. Well, without wanting to be too presumptive, I’m reasonably confident about which half the following examples of ad copy would fall into.

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Excellent article on the dilution of creativity. twitter.com/Campaignmag/st…

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