An agency in the room is worth …

An agency in the room is worth …

Brandy Munro
October 28, 2014

What do creative agencies at brand team meetings have in common with Heston Blumenthal’s thrice-cooked, hand-cut chips?

Watch out! Why bland is bad for brands

Watch out! Why bland is bad for brands

Brandy Munro
November 27, 2013

Playing it safe is the most dangerous brand strategy of all. It’s time to break free from the pack.

Basic principles: my toddler’s brand strategy

Basic principles: my toddler’s brand strategy

Brandy Munro
November 6, 2013

While in the middle of a ‘discussion’ with my 21-month-old daughter about the fact that it can’t always be playtime, I suddenly had an epiphany.

Copy me out, please

Copy me out, please

Brandy Munro
September 6, 2013

The CC – or email carbon copy, to use its formal title – is a fact of modern office life.

And because of it, most of us have to manage ROI (Ridiculously Overloaded Inbox, obviously) on a regular basis. Recent research has revealed that this disease is mutating and now displaying traits of resistance. So forget about a quick cure of your computer – the cause lies elsewhere.

Satisfying your customers: a lesson from the vet world

Satisfying your customers: a lesson from the vet world

Brandy Munro
May 15, 2013

In the initial years of my veterinary science course, we drowned in so much theory it was easy to forget that one day we would actually be interacting with real clients, not just ridiculously voluminous textbooks or temperamental microscopes.

Crafting your brand – a pattern for success

Crafting your brand – a pattern for success

Brandy Munro
April 9, 2013

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@wellmark_health

Excellent article on the dilution of creativity. twitter.com/Campaignmag/st…

From Wellmark's Twitter via Twitter Web Client