The secret recipe for brand longevity?

The secret recipe for brand longevity?

Bryce Michelmore
March 27, 2014

Following on from my recent post about Mexican Coke and the brand loyalty it commands from a select group of ardent admirers, I was also fascinated to read recently how Coca Cola is actually bucking the trend of a shrinking soft drink market.

Mexican Coke ‘the real thing’ when it comes to brand loyalty

Mexican Coke ‘the real thing’ when it comes to brand loyalty

Bryce Michelmore
March 12, 2014

I read with interest recently that some people living in the US purchase Coca Cola imported from Mexico rather than buying the locally produced version.

How to get your employees to feel the love when it matters most

How to get your employees to feel the love when it matters most

Bryce Michelmore
February 14, 2014

The challenges involved in getting employees to ‘buy into’ company-wide initiatives – like culture-change programs, the launch of a new brand (or rebrand), technology rollouts (e.g. SAP), thought-leadership strategies, or new policies and procedures – are many and varied.

Top 10 quotes from Napoleon (applied to the creative industry)

Top 10 quotes from Napoleon (applied to the creative industry)

Bryce Michelmore
November 14, 2013

What if Napoleon had been a creative? Here are a few quotes that should be relevant to anyone who has endured the highs and lows of life in a creative agency.

Getting naked for Satan: the importance of a good brand story

Getting naked for Satan: the importance of a good brand story

Bryce Michelmore
May 1, 2013

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Couldn’t see that coming: how marketing evolves with new technologies

Bryce Michelmore
March 25, 2013

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Brand power: why investing in the irrational is entirely rational

Bryce Michelmore
January 23, 2013

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Licence to change: my Bond branding lesson

Bryce Michelmore
November 29, 2012

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Wellmark to design and produce ESAA’s flagship publication

Bryce Michelmore
November 23, 2012

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Why it pays to keep your agency in the loop

Bryce Michelmore
November 15, 2012

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