Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Candice O'Sullivan
February 7, 2017

Our Head of Copy, Ryan Wallman, has written an article for the February issue of the Australian Financial Review’s BOSS magazine.

Common-sense marketing for the man next door

Common-sense marketing for the man next door

Candice O'Sullivan
March 25, 2015

A new cafe has just opened up in my town. It had its ‘grand opening’ yesterday, yet I predict that it will take just four weeks before I see a ‘for lease’ sign in the window.

A fine example of a touching campaign

A fine example of a touching campaign

Candice O'Sullivan
February 26, 2015

One of the key aims of many health promotion campaigns is to change people’s behaviour. This was certainly the case when Cancer Council NSW launched the #itouchmyself campaign in 2014.

Is our brand right for the market?

Is our brand right for the market?

Candice O'Sullivan
October 7, 2014

This is a question I get asked often and one which you (or indeed anyone in your organisation) can answer, simply by asking yourself another question first: is your brand known for what matters most to your clients?

Are your stars stuck between a rock and a hard place?

Are your stars stuck between a rock and a hard place?

Candice O'Sullivan
May 1, 2014

It’s easy to be individual – if you’re an individual. Each of us is unique. So you and I can claim to be different.

But when you stick a bunch of people together, the inevitable happens. We all tend to meld into one. We now represent something much bigger, call ourselves by another name, talk about the greatness of us.

If we’re not careful, we yabber on about us so much that …

& what???

& what???

Candice O'Sullivan
April 4, 2014

Following its recent takeover of Booz & Company, PwC has announced that this ‘new kind of consulting business’ will be called ‘Strategy&’.

‘And what?’, you ask?

Fair question, although PwC are probably hoping the ‘and what’ is implied rather than questionable. As I see it, the strategy here

Content as a continuous professional development tool

Content as a continuous professional development tool

Candice O'Sullivan
April 2, 2014

When we talk about content, we usually focus on the role it plays in marketing and lead generation. However, there is a whole other side to content that is frequently overlooked: the role it can play in professional development.

Handle with care: managing the Twitter presence of your professional services firm

Handle with care: managing the Twitter presence of your professional services firm

Candice O'Sullivan
March 25, 2014

There are not many firms these days without one or more corporate Twitter handles (Wellmark included). In larger firms, these accounts are typically managed by the marketing and BD team, with the aim of building a social presence that drives website traffic, attracts new talent, and improves the reach and influence of the firm’s content.

Treat your patient support program like a drug

Treat your patient support program like a drug

Candice O'Sullivan
March 7, 2014

One of the biggest mistakes I see clients make when launching a patient support program (PSP) is not to allocate a promotional budget to properly market the new service offering. In many cases, this simply represents a budgetary oversight; a program’s set-up costs are only thought of in terms of …

A service mentality key as pharma’s business model changes

A service mentality key as pharma’s business model changes

Candice O'Sullivan
March 6, 2014

Our latest guest article for pharmaphorum explores pharma’s changing business model and the implications for marketing strategy and service-led patient support programs.

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A video we developed with Baptcare, to explore what life is like as a foster carer. You might be surprised/inspired. youtube.com/watch?v=o-QPyB… twitter.com/Baptcare/statu…

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