In a world of noise, maybe it’s time to listen

In a world of noise, maybe it’s time to listen

Mark Sammartino
June 12, 2014

In an ever-changing, fast-paced marketplace, there is always noise. We all try to make it; we all want to be heard. But how often do we listen?

 

 

 

Website design: who are you trying to impress?

Website design: who are you trying to impress?

Mark Sammartino
February 21, 2014

In a recent study, 46% of people said that a website’s design was the number one criterion affecting the credibility of a company.

Part of this perception of credibility is the effect of simple visual appeal. When something looks good, we are more likely to be attracted to it and to view it favourably. Beauty, on-screen or off, is always hard to ignore. Presenting well in the first instance sets the tone for what is to come.

What’s old is new again

What’s old is new again

Mark Sammartino
January 15, 2014

Novel ideas are seductive. When we’re exposed to a new way of doing things, we can tend to assume that it represents a revolution of sorts. That it is inherently better than what was done before.

But once you’ve been around a while, you start to realise that what purports to be better often isn’t – and that it pays to heed what has worked in the past.

Making sense of print in a digital age

Making sense of print in a digital age

Mark Sammartino
October 14, 2013

For the past few years, print has been perceived as a poor relation to the hip young things of the digital realm: tablets, phablets, blogs, funky websites and the rest. But while these new kids on the block can be strikingly attractive, print is still the medium capable of stimulating the broadest range of our senses.

Inspiring young upstarts

Inspiring young upstarts

Mark Sammartino
April 24, 2013
Inspiring interactive design from a Wellmark alumnus

Inspiring interactive design from a Wellmark alumnus

Mark Sammartino
April 15, 2013
Wolves without sheep’s clothing: branding from within

Wolves without sheep’s clothing: branding from within

Mark Sammartino
April 4, 2013

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