Bored of your brand? Good.

Bored of your brand? Good.

Ryan Wallman
July 6, 2016

Sorry to break this to you, but people don’t take much notice of you.

The cheat’s guide to sensible marketing

The cheat’s guide to sensible marketing

Ryan Wallman
September 9, 2015

There’s no shortage of information about marketing out there – and there’s even more misinformation.

Faced with all this material (I dare not call it ‘content’), sometimes you need to take a cognitive shortcut or two. Or in other words, you need to cheat.

An agency in the room is worth …

An agency in the room is worth …

Brandy Munro
October 28, 2014

What do creative agencies at brand team meetings have in common with Heston Blumenthal’s thrice-cooked, hand-cut chips?

The new acronyms that every marketer must know

The new acronyms that every marketer must know

Ryan Wallman
September 23, 2014

If there’s one thing I’m sure we can all agree on, it’s that there is a worrying dearth of impressive-sounding acronyms in our industry. So this is my attempt to add to the marketer’s acronym arsenal (or ‘arsenym’, as it were).

The Visible Expert: new research shows the benefits of thought leaders in professional services

The Visible Expert: new research shows the benefits of thought leaders in professional services

Sylvia Montgomery
September 17, 2014

Let’s discuss the age-old question: if an expert falls in the forest and no one sees him, does it affect his brand?

In a world of noise, maybe it’s time to listen

In a world of noise, maybe it’s time to listen

Mark Sammartino
June 12, 2014

In an ever-changing, fast-paced marketplace, there is always noise. We all try to make it; we all want to be heard. But how often do we listen?

 

 

 

The consumer complex

The consumer complex

Ryan Wallman
May 8, 2014

Sigmund Freud.

Now there’s a name with connotations. And undeniably Freudian connotations, at that.

The power of the personal for professionals

The power of the personal for professionals

Ryan Wallman
April 29, 2014

If you’ve read my previous post about Marketing Chap and what his success says about the benefit of making your company brand more ‘personal’, you might be thinking: “that’s all very well but it doesn’t have much relevance to professional services”.

I say, old chap, does your brand have no charm?

I say, old chap, does your brand have no charm?

Ryan Wallman
April 8, 2014

On this blog, I have sometimes – oh, OK, quite often – bemoaned the fact that so many companies all present themselves the same way. Both online and ‘offline’ (ugh, forgive me), they look and sound like dull corporate clichés.

Passionate. High standards. Looks a bit like an ogre.

Passionate. High standards. Looks a bit like an ogre.

Ryan Wallman
April 3, 2014

This is Shrek.

Well, his real name’s David, but we call him Shrek, because he somewhat resembles an ogre and spends most of each working day alone in his lair.

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