Unconventional Wisdom: an interview with our Head of Copy

Unconventional Wisdom: an interview with our Head of Copy

Ryan Wallman
March 1, 2016

Our Head of Copy, Ryan Wallman, was recently interviewed by Jonathan Rivett (columnist for The Age and a fellow copywriter) for the Unconventional Wisdom series. Here is Jonathan’s write-up of the interview.

Learnifying buzzwords: a practical guide

Learnifying buzzwords: a practical guide

Ryan Wallman
December 9, 2014

Everyone knows that if you want your writing to sound impressive, you must optimise your utilisation of buzzwords. And the examples I’m about to show you will impact you like a slap to the face with the sheer robustness of their commitment to innovative buzzword utilisation optimisation.

Is our brand right for the market?

Is our brand right for the market?

Candice O'Sullivan
October 7, 2014

This is a question I get asked often and one which you (or indeed anyone in your organisation) can answer, simply by asking yourself another question first: is your brand known for what matters most to your clients?

The Visible Expert: new research shows the benefits of thought leaders in professional services

The Visible Expert: new research shows the benefits of thought leaders in professional services

Sylvia Montgomery
September 17, 2014

Let’s discuss the age-old question: if an expert falls in the forest and no one sees him, does it affect his brand?

Advertising ignorance: why your brand needs to do grammar gooder

Advertising ignorance: why your brand needs to do grammar gooder

Ryan Wallman
June 25, 2014

In the last few weeks alone, I have seen numerous examples – too many to count, in fact – of advertisements containing grammatical errors. Not deliberate errors. And not minor errors, either. Howlers. Stuff that made my eyes bleed. 

Are your stars stuck between a rock and a hard place?

Are your stars stuck between a rock and a hard place?

Candice O'Sullivan
May 1, 2014

It’s easy to be individual – if you’re an individual. Each of us is unique. So you and I can claim to be different.

But when you stick a bunch of people together, the inevitable happens. We all tend to meld into one. We now represent something much bigger, call ourselves by another name, talk about the greatness of us.

If we’re not careful, we yabber on about us so much that …

The power of the personal for professionals

The power of the personal for professionals

Ryan Wallman
April 29, 2014

If you’ve read my previous post about Marketing Chap and what his success says about the benefit of making your company brand more ‘personal’, you might be thinking: “that’s all very well but it doesn’t have much relevance to professional services”.

I say, old chap, does your brand have no charm?

I say, old chap, does your brand have no charm?

Ryan Wallman
April 8, 2014

On this blog, I have sometimes – oh, OK, quite often – bemoaned the fact that so many companies all present themselves the same way. Both online and ‘offline’ (ugh, forgive me), they look and sound like dull corporate clichés.

Passionate. High standards. Looks a bit like an ogre.

Passionate. High standards. Looks a bit like an ogre.

Ryan Wallman
April 3, 2014

This is Shrek.

Well, his real name’s David, but we call him Shrek, because he somewhat resembles an ogre and spends most of each working day alone in his lair.

Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

Meg Wrixon
March 4, 2014

This post is the second in a series of two by guest blogger Meg Wrixon. Meg is Group Communications and PR Manager at WSP, Sydney, where she runs an Asia Pacific thought leadership program. WSP is a global sustainability engineering firm.

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