Winners at the 2016 Creative Floor Healthcare Awards

Winners at the 2016 Creative Floor Healthcare Awards

Ryan Wallman
July 20, 2016

Last week, we were chuffed to hear that we’d won a gong at The Creative Floor Healthcare Awards – the ‘toughest healthcare award show on Earth’.

Finalists in the Creative Floor Healthcare Awards

Finalists in the Creative Floor Healthcare Awards

Ryan Wallman
May 31, 2016

First, a confession.

I’ve tended to be a touch sceptical about creative awards in the past.

Hot Copy podcast: interview with our Head of Copy

Hot Copy podcast: interview with our Head of Copy

Ryan Wallman
May 12, 2016

Our Head of Copy was recently interviewed for the Hot Copy podcast. Hear his thoughts on copywriting and creativity in the healthcare context.

Release your hits

Release your hits

Ryan Wallman
March 31, 2016

Many years ago, there was a famous Australian song that featured the following lyric:

The water out of the tap is very

hard to drink.

Unconventional Wisdom: an interview with our Head of Copy

Unconventional Wisdom: an interview with our Head of Copy

Ryan Wallman
March 1, 2016

Our Head of Copy, Ryan Wallman, was recently interviewed by Jonathan Rivett (columnist for The Age and a fellow copywriter) for the Unconventional Wisdom series. Here is Jonathan’s write-up of the interview.

Hospital advertising that doesn’t suck

Hospital advertising that doesn’t suck

Ryan Wallman
October 13, 2015

You’ve probably seen lots of ads for hospitals and other healthcare services.

And yet I’d wager you would struggle to recall something remarkable about them – if in fact you can recall anything about them.

Stop ‘making a difference’. Stop it now.

Stop ‘making a difference’. Stop it now.

Ryan Wallman
August 25, 2015

Just last weekend, in a single newspaper, I saw no fewer than five instances of organisations claiming to ‘make a difference’.

Nudge nudge, win-win

Nudge nudge, win-win

Ryan Wallman
August 11, 2015

If you’ve ever negotiated with a toddler (and I use the word ‘negotiated’ very loosely), you’ll know something about nudge theory.

 

The good, the bad and the ugly at Lions Health

The good, the bad and the ugly at Lions Health

Ryan Wallman
July 1, 2015

The Cannes Lions festival tends to polarise opinion.

If you’re there, you love it. If you’re not, you can’t stand it.

Do not copy this copy

Do not copy this copy

Ryan Wallman
May 19, 2015

John Wanamaker famously said: “Half my advertising is wasted; I just don’t know which half”. Well, without wanting to be too presumptive, I’m reasonably confident about which half the following examples of ad copy would fall into.

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Face-to-face learning in a digital world. An interesting piece on 'analog' gamification in healthcare. pharmaphorum.com/views-and-an…

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