A service mentality key as pharma’s business model changes

A service mentality key as pharma’s business model changes

Candice O'Sullivan
March 6, 2014

Our latest guest article for pharmaphorum explores pharma’s changing business model and the implications for marketing strategy and service-led patient support programs.

Content marketing the ideal antidote for what ails pharma selling

Content marketing the ideal antidote for what ails pharma selling

Candice O'Sullivan
April 10, 2013

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Making digital an integral part of medical communications: lessons from clinical practice

Candice O'Sullivan
February 18, 2013

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The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Candice O'Sullivan
November 16, 2012

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The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Candice O'Sullivan
November 1, 2012

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The Boehringer Ingelheim approach to digital – Part 3: Be the first

Candice O'Sullivan
October 18, 2012

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Retail therapy: what pharma brands can learn from the retail sector

Ryan Wallman
October 12, 2012

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The Boehringer Ingelheim approach to digital – Part 2: Don’t worry about numbers

Candice O'Sullivan
October 4, 2012

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The Boehringer Ingelheim approach to digital – Part 1: If in doubt, go to Iceland

Candice O'Sullivan
September 18, 2012

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Face-to-face learning in a digital world. An interesting piece on 'analog' gamification in healthcare. pharmaphorum.com/views-and-an…

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