Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Candice O'Sullivan
February 7, 2017

Our Head of Copy, Ryan Wallman, has written an article for the February issue of the Australian Financial Review’s BOSS magazine.

A fine example of a touching campaign

A fine example of a touching campaign

Candice O'Sullivan
February 26, 2015

One of the key aims of many health promotion campaigns is to change people’s behaviour. This was certainly the case when Cancer Council NSW launched the #itouchmyself campaign in 2014.

Website design: who are you trying to impress?

Website design: who are you trying to impress?

Mark Sammartino
February 21, 2014

In a recent study, 46% of people said that a website’s design was the number one criterion affecting the credibility of a company.

Part of this perception of credibility is the effect of simple visual appeal. When something looks good, we are more likely to be attracted to it and to view it favourably. Beauty, on-screen or off, is always hard to ignore. Presenting well in the first instance sets the tone for what is to come.

What’s old is new again

What’s old is new again

Mark Sammartino
January 15, 2014

Novel ideas are seductive. When we’re exposed to a new way of doing things, we can tend to assume that it represents a revolution of sorts. That it is inherently better than what was done before.

But once you’ve been around a while, you start to realise that what purports to be better often isn’t – and that it pays to heed what has worked in the past.

Inspiring interactive design from a Wellmark alumnus

Inspiring interactive design from a Wellmark alumnus

Mark Sammartino
April 15, 2013

No Image Available

What changes will we see in marketing communications in 2013?

Candice O'Sullivan & Ryan Wallman
December 21, 2012

No Image Available

The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Candice O'Sullivan
November 16, 2012

No Image Available

The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Candice O'Sullivan
November 1, 2012
The truth about social media

The truth about social media

Candice O'Sullivan
October 29, 2012

subscribe to our blog

and be alerted to our new posts.