Nudge nudge, win-win

Nudge nudge, win-win

Ryan Wallman
August 11, 2015

If you’ve ever negotiated with a toddler (and I use the word ‘negotiated’ very loosely), you’ll know something about nudge theory.

 

In a world of noise, maybe it’s time to listen

In a world of noise, maybe it’s time to listen

Mark Sammartino
June 12, 2014

In an ever-changing, fast-paced marketplace, there is always noise. We all try to make it; we all want to be heard. But how often do we listen?

 

 

 

Designing a new language

Designing a new language

Tamara Goodings
April 30, 2014

I’m a pretty studious being. As well as working here at Wellmark, I am currently completing my Honours in Communication Design.

For my main research project, I have been assigned the task of communicating with an elderly migrant community in regional Victoria.

Don’t let your design get in the way of a sweet product

Don’t let your design get in the way of a sweet product

Tamara Goodings
February 18, 2014

Not that long ago, if you popped into a bakery and asked for a salted caramel macaron, the person behind the counter would have looked at you as if you were speaking a foreign language.

Useless wangers: are creatives redundant in the modern game?

Useless wangers: are creatives redundant in the modern game?

Ryan Wallman
January 17, 2014

Back in 2006, when the English cricket team toured Australia for the Ashes, its coaching staff famously devised a set of colour-coded plans for bowling to the Australian batsmen. That this tactic failed in the most spectacular fashion (they lost the series 5–0) was testament to the adage that the best-laid plans can go awry.

What’s old is new again

What’s old is new again

Mark Sammartino
January 15, 2014

Novel ideas are seductive. When we’re exposed to a new way of doing things, we can tend to assume that it represents a revolution of sorts. That it is inherently better than what was done before.

But once you’ve been around a while, you start to realise that what purports to be better often isn’t – and that it pays to heed what has worked in the past.

Watch out! Why bland is bad for brands

Watch out! Why bland is bad for brands

Brandy Munro
November 27, 2013

Playing it safe is the most dangerous brand strategy of all. It’s time to break free from the pack.

Top 10 quotes from Napoleon (applied to the creative industry)

Top 10 quotes from Napoleon (applied to the creative industry)

Bryce Michelmore
November 14, 2013

What if Napoleon had been a creative? Here are a few quotes that should be relevant to anyone who has endured the highs and lows of life in a creative agency.

Making sense of print in a digital age

Making sense of print in a digital age

Mark Sammartino
October 14, 2013

For the past few years, print has been perceived as a poor relation to the hip young things of the digital realm: tablets, phablets, blogs, funky websites and the rest. But while these new kids on the block can be strikingly attractive, print is still the medium capable of stimulating the broadest range of our senses.

OMG! An impossible brief

OMG! An impossible brief

Christina Zsori
July 11, 2013

A few weeks ago, it seems luck was on my side, because I won an online competition with very little effort. No, I was not the millionth visitor to some dodgy website. I managed to snare a prize pack from Aus Infront, which featured a ticket to a design thinking and branding workshop hosted by Ian Anderson of Design Republic.

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