The winners from our second healthcare advertising brief

The winners from our second healthcare advertising brief

Ryan Wallman
April 9, 2015

We had an excellent response to our second healthcare advertising brief. Take a look at our selection of the best entries.

A fine example of a touching campaign

A fine example of a touching campaign

Candice O'Sullivan
February 26, 2015

One of the key aims of many health promotion campaigns is to change people’s behaviour. This was certainly the case when Cancer Council NSW launched the #itouchmyself campaign in 2014.

The winners from our first healthcare advertising brief

The winners from our first healthcare advertising brief

Ryan Wallman
November 25, 2014

We had a wonderful response to our first healthcare advertising brief for One Minute Briefs. Here are the winners and our reasons for selecting them.

Encouraging healthy creativity with One Minute Briefs

Encouraging healthy creativity with One Minute Briefs

Ryan Wallman
November 19, 2014

Together with the online industry forum Advertising Health, Wellmark is teaming up with One Minute Briefs to run a healthcare advertising competition.

Two not-quite-real examples of our healthcare advertising

Two not-quite-real examples of our healthcare advertising

Ryan Wallman
November 17, 2014

In recent times, I have been somewhat critical of the general standard of healthcare advertising.

Content marketing the ideal antidote for what ails pharma selling

Content marketing the ideal antidote for what ails pharma selling

Candice O'Sullivan
April 10, 2013

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Making digital an integral part of medical communications: lessons from clinical practice

Candice O'Sullivan
February 18, 2013

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The Boehringer Ingelheim approach to digital – Part 5: Gather a crowd

Candice O'Sullivan
November 16, 2012

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Social media use by healthcare providers: a matter of opinion

Candice O'Sullivan
November 15, 2012

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The Boehringer Ingelheim approach to digital – Part 4: Be a mate worth having

Candice O'Sullivan
November 1, 2012

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