A shocking role model for your advertising

A shocking role model for your advertising

Ryan Wallman
August 16, 2016

Some time ago, my uncle played me a recording of Derek and Clive, Peter Cook and Dudley Moore’s famously crude radio show.

Now, when I say it was crude, I mean it was crude. Look it up if you don’t believe me.

The dreaded millennial bug

The dreaded millennial bug

Ryan Wallman
May 24, 2016

I’ve barely ben able to sleep lately, my mind consumed by the burning question: “do millennials support capitalism?”

And then, mercifully, I stumbled across this.

A glorious example of marketing nonsense

A glorious example of marketing nonsense

Ryan Wallman
April 20, 2016

There’s a lot of guff that gets written about brands.

But every now and then you see something truly gufftastic. Something that stands out in this highly competitive field of guff and nonsense.

Is tradition the newest trend in marketing?

Is tradition the newest trend in marketing?

Ryan Wallman
December 3, 2015

It’s a delicious irony, but tradition seems to be pretty trendy at the moment. 

In the last few weeks, there has been a spate of articles about the place of tradition in marketing.

Hospital advertising that doesn’t suck

Hospital advertising that doesn’t suck

Ryan Wallman
October 13, 2015

You’ve probably seen lots of ads for hospitals and other healthcare services.

And yet I’d wager you would struggle to recall something remarkable about them – if in fact you can recall anything about them.

Do not copy this copy

Do not copy this copy

Ryan Wallman
May 19, 2015

John Wanamaker famously said: “Half my advertising is wasted; I just don’t know which half”. Well, without wanting to be too presumptive, I’m reasonably confident about which half the following examples of ad copy would fall into.

A festive flowchart

A festive flowchart

Ryan Wallman
December 18, 2014
Learnifying buzzwords: a practical guide

Learnifying buzzwords: a practical guide

Ryan Wallman
December 9, 2014

Everyone knows that if you want your writing to sound impressive, you must optimise your utilisation of buzzwords. And the examples I’m about to show you will impact you like a slap to the face with the sheer robustness of their commitment to innovative buzzword utilisation optimisation.

The new acronyms that every marketer must know

The new acronyms that every marketer must know

Ryan Wallman
September 23, 2014

If there’s one thing I’m sure we can all agree on, it’s that there is a worrying dearth of impressive-sounding acronyms in our industry. So this is my attempt to add to the marketer’s acronym arsenal (or ‘arsenym’, as it were).

The copywriter’s dictionary

The copywriter’s dictionary

Ryan Wallman
May 21, 2014

Agnosticopy

  • Copy that fails to make the reader believe.

Carbon copy

  • Copy that bears a striking similarity to that of a competitor.

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