Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Candice O'Sullivan
February 7, 2017

Our Head of Copy, Ryan Wallman, has written an article for the February issue of the Australian Financial Review’s BOSS magazine.

The problem of a marketer left to his own devices

The problem of a marketer left to his own devices

Ryan Wallman
November 8, 2016

Last week, there was an article in Digiday in which the CMO of Pepsi said this:

Bored of your brand? Good.

Bored of your brand? Good.

Ryan Wallman
July 6, 2016

Sorry to break this to you, but people don’t take much notice of you.

The dreaded millennial bug

The dreaded millennial bug

Ryan Wallman
May 24, 2016

I’ve barely ben able to sleep lately, my mind consumed by the burning question: “do millennials support capitalism?”

And then, mercifully, I stumbled across this.

A glorious example of marketing nonsense

A glorious example of marketing nonsense

Ryan Wallman
April 20, 2016

There’s a lot of guff that gets written about brands.

But every now and then you see something truly gufftastic. Something that stands out in this highly competitive field of guff and nonsense.

Unconventional Wisdom: an interview with our Head of Copy

Unconventional Wisdom: an interview with our Head of Copy

Ryan Wallman
March 1, 2016

Our Head of Copy, Ryan Wallman, was recently interviewed by Jonathan Rivett (columnist for The Age and a fellow copywriter) for the Unconventional Wisdom series. Here is Jonathan’s write-up of the interview.

Is tradition the newest trend in marketing?

Is tradition the newest trend in marketing?

Ryan Wallman
December 3, 2015

It’s a delicious irony, but tradition seems to be pretty trendy at the moment. 

In the last few weeks, there has been a spate of articles about the place of tradition in marketing.

The cheat’s guide to sensible marketing

The cheat’s guide to sensible marketing

Ryan Wallman
September 9, 2015

There’s no shortage of information about marketing out there – and there’s even more misinformation.

Faced with all this material (I dare not call it ‘content’), sometimes you need to take a cognitive shortcut or two. Or in other words, you need to cheat.

I gatecrashed a party and met some healthy thinkers

I gatecrashed a party and met some healthy thinkers

Ryan Wallman
April 22, 2015

Last night I attended the Google Firestarters event at the National Gallery of Victoria. It was invitation-only, mainly for agency planners and strategists, so you’re probably wondering how the hell I made it past security with my teeth intact.

Common-sense marketing for the man next door

Common-sense marketing for the man next door

Candice O'Sullivan
March 25, 2015

A new cafe has just opened up in my town. It had its ‘grand opening’ yesterday, yet I predict that it will take just four weeks before I see a ‘for lease’ sign in the window.

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