Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Candice O'Sullivan
February 7, 2017

Our Head of Copy, Ryan Wallman, has written an article for the February issue of the Australian Financial Review’s BOSS magazine.

A contrarian smashes some shibboleths of modern marketing

A contrarian smashes some shibboleths of modern marketing

Ryan Wallman
April 11, 2014

You probably don’t need me to tell you that the world of marketing is blighted by charlatanism. For whatever reason, our industry is a magnet for snake-oil salesmen.

I say, old chap, does your brand have no charm?

I say, old chap, does your brand have no charm?

Ryan Wallman
April 8, 2014

On this blog, I have sometimes – oh, OK, quite often – bemoaned the fact that so many companies all present themselves the same way. Both online and ‘offline’ (ugh, forgive me), they look and sound like dull corporate clichés.

Fact: the social firm has more channels to market

Fact: the social firm has more channels to market

Candice O'Sullivan
February 25, 2014

Across the professions, the top four drivers for considering a firm are identical:

  1. Firm’s understanding of client’s business and industry
  2. The technical expertise of a firm
  3. A firm’s reliability and responsiveness in serving clients’ needs, and
  4. The commerciality (or practical value) of a firm’s advice.
Content’s biggest enemy

Content’s biggest enemy

Candice O'Sullivan
October 30, 2013

Content is most successful when it is information-rich, authentic and buyer-centric. By definition, this demands the input of your in-house talent who service your clients day in and day out, i.e. the actual professionals who deliver the services you (hope to) sell.

How content moves your prospects further down the sales funnel

How content moves your prospects further down the sales funnel

Candice O'Sullivan
October 22, 2013

Businesses that use content marketing typically see a new trend appear in their new business dealings. Prospects arrive at their doorstep far better educated about their business than they ever have been before.

Social media in marketing: lessons from a sceptic

Social media in marketing: lessons from a sceptic

Ryan Wallman
June 7, 2013

Here are a few of the things I learned from a recent presentation by Mark Ritson – entitled, in typically cautious fashion: ‘Ritson vs. Social Media’. Social media gurus, mavens and ninjas: you may wish to look away now.

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Social media for professionals: how to get others to share your content

Candice O'Sullivan
March 26, 2013

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Social media as a word-of-mouth tool for professionals

Candice O'Sullivan
March 18, 2013

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Does social media deserve your firm’s attention?

Candice O'Sullivan
March 5, 2013

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