Treat your patient support program like a drug

Treat your patient support program like a drug

Candice O'Sullivan
March 7, 2014

One of the biggest mistakes I see clients make when launching a patient support program (PSP) is not to allocate a promotional budget to properly market the new service offering. In many cases, this simply represents a budgetary oversight; a program’s set-up costs are only thought of in terms of …

A service mentality key as pharma’s business model changes

A service mentality key as pharma’s business model changes

Candice O'Sullivan
March 6, 2014

Our latest guest article for pharmaphorum explores pharma’s changing business model and the implications for marketing strategy and service-led patient support programs.

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A video we developed with Baptcare, to explore what life is like as a foster carer. You might be surprised/inspired. youtube.com/watch?v=o-QPyB… twitter.com/Baptcare/statu…

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