Winners at the 2016 Creative Floor Healthcare Awards

Winners at the 2016 Creative Floor Healthcare Awards

Ryan Wallman
July 20, 2016

Last week, we were chuffed to hear that we’d won a gong at The Creative Floor Healthcare Awards – the ‘toughest healthcare award show on Earth’.

Finalists in the Creative Floor Healthcare Awards

Finalists in the Creative Floor Healthcare Awards

Ryan Wallman
May 31, 2016

First, a confession.

I’ve tended to be a touch sceptical about creative awards in the past.

Hot Copy podcast: interview with our Head of Copy

Hot Copy podcast: interview with our Head of Copy

Ryan Wallman
May 12, 2016

Our Head of Copy was recently interviewed for the Hot Copy podcast. Hear his thoughts on copywriting and creativity in the healthcare context.

Taking a Sharp approach to healthcare advertising

Taking a Sharp approach to healthcare advertising

Ryan Wallman
April 15, 2015

Byron Sharp’s How Brands Grow was recently described, by someone I respect, as the Rosetta stone of marketing.

The winners from our first healthcare advertising brief

The winners from our first healthcare advertising brief

Ryan Wallman
November 25, 2014

We had a wonderful response to our first healthcare advertising brief for One Minute Briefs. Here are the winners and our reasons for selecting them.

An agency in the room is worth …

An agency in the room is worth …

Brandy Munro
October 28, 2014

What do creative agencies at brand team meetings have in common with Heston Blumenthal’s thrice-cooked, hand-cut chips?

Are you too approving of your healthcare advertising?

Are you too approving of your healthcare advertising?

Ryan Wallman
September 2, 2014

Our new guest article for advertisinghealth explores how the culture of the pharmaceutical industry shapes healthcare advertising.

Codes and condoms: why some protection is vital for health

Codes and condoms: why some protection is vital for health

Raquel Newman
April 1, 2014

A few nights ago, I was at a friend’s house – lured there by the promise of a brand new ‘who done it’ and a glass of wine. Now I’m crazy for a good murder mystery, and I award bonus points for realistic autopsies. But as I don’t own a television, it was kind of a novelty for me for to see a program at the time of it going to air. So I was a bit excited (about the wine too).

The wild geese of healthcare communications

The wild geese of healthcare communications

Ryan Wallman
March 20, 2014

A good friend of mine from my previous life as a medico, Dr Casey Parker, now writes a deservedly popular blog about medical education for rural GPs. If you’re interested in GP education from a truly humanistic perspective, you should probably stop reading this and go and take a look at it now. Because Casey does much more good for the world than I do.

What my dog knows about the art of persuasion

What my dog knows about the art of persuasion

Raquel Newman
March 13, 2014

I used to think that my French bulldog, Esme, was nice but dim: she never manages to progress training past a split-second half-sit, can’t swim and head-butts big dogs in the park if they appear boisterous.

As it turns out, she might just be a genius in the art of persuasion.

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Excellent article on the dilution of creativity. twitter.com/Campaignmag/st…

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