An agency in the room is worth …

An agency in the room is worth …

Brandy Munro
October 28, 2014

What do creative agencies at brand team meetings have in common with Heston Blumenthal’s thrice-cooked, hand-cut chips?

The Visible Expert: new research shows the benefits of thought leaders in professional services

The Visible Expert: new research shows the benefits of thought leaders in professional services

Sylvia Montgomery
September 17, 2014

Let’s discuss the age-old question: if an expert falls in the forest and no one sees him, does it affect his brand?

Are your stars stuck between a rock and a hard place?

Are your stars stuck between a rock and a hard place?

Candice O'Sullivan
May 1, 2014

It’s easy to be individual – if you’re an individual. Each of us is unique. So you and I can claim to be different.

But when you stick a bunch of people together, the inevitable happens. We all tend to meld into one. We now represent something much bigger, call ourselves by another name, talk about the greatness of us.

If we’re not careful, we yabber on about us so much that …

& what???

& what???

Candice O'Sullivan
April 4, 2014

Following its recent takeover of Booz & Company, PwC has announced that this ‘new kind of consulting business’ will be called ‘Strategy&’.

‘And what?’, you ask?

Fair question, although PwC are probably hoping the ‘and what’ is implied rather than questionable. As I see it, the strategy here

Content as a continuous professional development tool

Content as a continuous professional development tool

Candice O'Sullivan
April 2, 2014

When we talk about content, we usually focus on the role it plays in marketing and lead generation. However, there is a whole other side to content that is frequently overlooked: the role it can play in professional development.

Handle with care: managing the Twitter presence of your professional services firm

Handle with care: managing the Twitter presence of your professional services firm

Candice O'Sullivan
March 25, 2014

There are not many firms these days without one or more corporate Twitter handles (Wellmark included). In larger firms, these accounts are typically managed by the marketing and BD team, with the aim of building a social presence that drives website traffic, attracts new talent, and improves the reach and influence of the firm’s content.

Content’s biggest enemy

Content’s biggest enemy

Candice O'Sullivan
October 30, 2013

Content is most successful when it is information-rich, authentic and buyer-centric. By definition, this demands the input of your in-house talent who service your clients day in and day out, i.e. the actual professionals who deliver the services you (hope to) sell.

The pretension trap: why buzzwords are hurting your business

The pretension trap: why buzzwords are hurting your business

Ryan Wallman
October 24, 2013

I recently perused the websites of some consulting companies, in an attempt to understand how they differentiate themselves.

Alas, I remain none the wiser.

No Image Available

Does social media deserve your firm’s attention?

Candice O'Sullivan
March 5, 2013

No Image Available

Social media use by healthcare providers: a matter of opinion

Candice O'Sullivan
November 15, 2012

subscribe to our blog

and be alerted to our new posts.


 

@wellmark_health

Face-to-face learning in a digital world. An interesting piece on 'analog' gamification in healthcare. pharmaphorum.com/views-and-an…

From Wellmark's Twitter via Twitter Web Client