An agency in the room is worth …

An agency in the room is worth …

Brandy Munro
October 28, 2014

What do creative agencies at brand team meetings have in common with Heston Blumenthal’s thrice-cooked, hand-cut chips?

Is our brand right for the market?

Is our brand right for the market?

Candice O'Sullivan
October 7, 2014

This is a question I get asked often and one which you (or indeed anyone in your organisation) can answer, simply by asking yourself another question first: is your brand known for what matters most to your clients?

The Visible Expert: new research shows the benefits of thought leaders in professional services

The Visible Expert: new research shows the benefits of thought leaders in professional services

Sylvia Montgomery
September 17, 2014

Let’s discuss the age-old question: if an expert falls in the forest and no one sees him, does it affect his brand?

Are your stars stuck between a rock and a hard place?

Are your stars stuck between a rock and a hard place?

Candice O'Sullivan
May 1, 2014

It’s easy to be individual – if you’re an individual. Each of us is unique. So you and I can claim to be different.

But when you stick a bunch of people together, the inevitable happens. We all tend to meld into one. We now represent something much bigger, call ourselves by another name, talk about the greatness of us.

If we’re not careful, we yabber on about us so much that …

The power of the personal for professionals

The power of the personal for professionals

Ryan Wallman
April 29, 2014

If you’ve read my previous post about Marketing Chap and what his success says about the benefit of making your company brand more ‘personal’, you might be thinking: “that’s all very well but it doesn’t have much relevance to professional services”.

I say, old chap, does your brand have no charm?

I say, old chap, does your brand have no charm?

Ryan Wallman
April 8, 2014

On this blog, I have sometimes – oh, OK, quite often – bemoaned the fact that so many companies all present themselves the same way. Both online and ‘offline’ (ugh, forgive me), they look and sound like dull corporate clichés.

& what???

& what???

Candice O'Sullivan
April 4, 2014

Following its recent takeover of Booz & Company, PwC has announced that this ‘new kind of consulting business’ will be called ‘Strategy&’.

‘And what?’, you ask?

Fair question, although PwC are probably hoping the ‘and what’ is implied rather than questionable. As I see it, the strategy here

Content as a continuous professional development tool

Content as a continuous professional development tool

Candice O'Sullivan
April 2, 2014

When we talk about content, we usually focus on the role it plays in marketing and lead generation. However, there is a whole other side to content that is frequently overlooked: the role it can play in professional development.

Handle with care: managing the Twitter presence of your professional services firm

Handle with care: managing the Twitter presence of your professional services firm

Candice O'Sullivan
March 25, 2014

There are not many firms these days without one or more corporate Twitter handles (Wellmark included). In larger firms, these accounts are typically managed by the marketing and BD team, with the aim of building a social presence that drives website traffic, attracts new talent, and improves the reach and influence of the firm’s content.

Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

Meg Wrixon
March 4, 2014

This post is the second in a series of two by guest blogger Meg Wrixon. Meg is Group Communications and PR Manager at WSP, Sydney, where she runs an Asia Pacific thought leadership program. WSP is a global sustainability engineering firm.

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