A glorious example of marketing nonsense

A glorious example of marketing nonsense

Ryan Wallman
April 20, 2016

There’s a lot of guff that gets written about brands.

But every now and then you see something truly gufftastic. Something that stands out in this highly competitive field of guff and nonsense.

Unconventional Wisdom: an interview with our Head of Copy

Unconventional Wisdom: an interview with our Head of Copy

Ryan Wallman
March 1, 2016

Our Head of Copy, Ryan Wallman, was recently interviewed by Jonathan Rivett (columnist for The Age and a fellow copywriter) for the Unconventional Wisdom series. Here is Jonathan’s write-up of the interview.

A fine example of a touching campaign

A fine example of a touching campaign

Candice O'Sullivan
February 26, 2015

One of the key aims of many health promotion campaigns is to change people’s behaviour. This was certainly the case when Cancer Council NSW launched the #itouchmyself campaign in 2014.

5 reasons why this is a Lidl advertising gem

5 reasons why this is a Lidl advertising gem

Ryan Wallman
October 6, 2014

This ad was recently run in the UK by supermarket chain Lidl, in response to a price-matching offer by its competitor, Morrisons.

A contrarian smashes some shibboleths of modern marketing

A contrarian smashes some shibboleths of modern marketing

Ryan Wallman
April 11, 2014

You probably don’t need me to tell you that the world of marketing is blighted by charlatanism. For whatever reason, our industry is a magnet for snake-oil salesmen.

Handle with care: managing the Twitter presence of your professional services firm

Handle with care: managing the Twitter presence of your professional services firm

Candice O'Sullivan
March 25, 2014

There are not many firms these days without one or more corporate Twitter handles (Wellmark included). In larger firms, these accounts are typically managed by the marketing and BD team, with the aim of building a social presence that drives website traffic, attracts new talent, and improves the reach and influence of the firm’s content.

Fact: the social firm has more channels to market

Fact: the social firm has more channels to market

Candice O'Sullivan
February 25, 2014

Across the professions, the top four drivers for considering a firm are identical:

  1. Firm’s understanding of client’s business and industry
  2. The technical expertise of a firm
  3. A firm’s reliability and responsiveness in serving clients’ needs, and
  4. The commerciality (or practical value) of a firm’s advice.
Smart firms use social skills to increase their brand equity

Smart firms use social skills to increase their brand equity

Candice O'Sullivan
December 12, 2013

How connected your firm and its people are to the market in an online sense – and what contributions you are making in this space – is now contributing to brand equity, either positively or negatively. The question has become …

How content moves your prospects further down the sales funnel

How content moves your prospects further down the sales funnel

Candice O'Sullivan
October 22, 2013

Businesses that use content marketing typically see a new trend appear in their new business dealings. Prospects arrive at their doorstep far better educated about their business than they ever have been before.

Do you know why you are striving for a social business?

Do you know why you are striving for a social business?

Candice O'Sullivan
October 11, 2013

I’m constantly surprised by how many companies consider building a social presence a commercial imperative yet can’t articulate how or why it will help meet the needs of the business – other than the obvious: ‘more revenue’ and ‘everybody else is doing it’.

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A video we developed with Baptcare, to explore what life is like as a foster carer. You might be surprised/inspired. youtube.com/watch?v=o-QPyB… twitter.com/Baptcare/statu…

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