Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

Part 2 of The inside word: how one professional services firm is solving the ‘content conundrum’

Meg Wrixon
March 4, 2014

This post is the second in a series of two by guest blogger Meg Wrixon. Meg is Group Communications and PR Manager at WSP, Sydney, where she runs an Asia Pacific thought leadership program. WSP is a global sustainability engineering firm.

Fact: the social firm has more channels to market

Fact: the social firm has more channels to market

Candice O'Sullivan
February 25, 2014

Across the professions, the top four drivers for considering a firm are identical:

  1. Firm’s understanding of client’s business and industry
  2. The technical expertise of a firm
  3. A firm’s reliability and responsiveness in serving clients’ needs, and
  4. The commerciality (or practical value) of a firm’s advice.
Do you know why you are striving for a social business?

Do you know why you are striving for a social business?

Candice O'Sullivan
October 11, 2013

I’m constantly surprised by how many companies consider building a social presence a commercial imperative yet can’t articulate how or why it will help meet the needs of the business – other than the obvious: ‘more revenue’ and ‘everybody else is doing it’.

Social media for professionals: the value of networking by proxy

Social media for professionals: the value of networking by proxy

Candice O'Sullivan
September 24, 2013

In the last couple of weeks, you may have come across this headline:

‘How one financial advisor landed a $US70 million account through LinkedIn

This is the story of Mitchell Rock, a financial advisor from New York City, who works for The Rock Group at Morgan Stanley, a global financial services firm.

Content marketing the ideal antidote for what ails pharma selling

Content marketing the ideal antidote for what ails pharma selling

Candice O'Sullivan
April 10, 2013

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@wellmark_health

Excellent article on the dilution of creativity. twitter.com/Campaignmag/st…

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