Local and global
Like many worthwhile things, our sustainability philosophy begins at home (well, the office if you want to be pedantic about it). We believe that the mix of backgrounds, viewpoints and experience in the Wellmark team is one of our greatest assets. We also recognise that our people often have to balance personal, family, professional and educational priorities, and we believe that supporting this balance benefits us all.
Beyond the office walls, we think seriously about our place in the community. Each year, we undertake a pro bono communications project in order to spend some time helping a non-profit organisation. This has seen us working with Extended Families Australia, International Social Service, Resilient Families and Infoxchange Australia.
Zooming out further, we try to consider our impact on the environment in our everyday choices – which for some of us means cycling at any and every opportunity. Weekend warriors are welcome here, put it that way.
Designing sustainability into every project
Sustainability is an evolving concept; new benchmarks and standards continue to emerge. We take a ‘beyond compliance’ approach, seeking to stay informed of new developments and embrace initiatives before they become standard requirements.
We believe that sustainable design thinking – making the best use of materials to reduce energy consumption, pollution and waste – is the key to the future of print.
That’s why we consider the following choices to create environmentally friendly design with our clients:
- The type of communication: is print the best way of delivering your message? We rethink features and functions to use fewer materials and less energy and ensure no unnecessary components in designs.
- The most efficient paper size for your project: we explore formats with the printers to reduce paper wastage.
- Print-run quantities: we ask you to assess carefully, as there are obvious environmental benefits to producing only the number of copies you need.
- Physical size: we consider stock weight, print storage and mailing sizes.
- Supplier selection: we partner with capable and responsible suppliers who share a commitment to ‘beyond compliance’ environmental management – for example, printers who have Forest Stewardship Council (FSC) accreditation and are ISO14001-certified.
- Paper sources: we recommend and advise paper stocks that are independently certified as being sustainably harvested.
- Independent accreditation: we recommend FSC certification, which is recognised by many environmental groups and some companies as being the most stringent standard. To produce an FSC-certified product, production must have passed through the FSC ‘chain of custody’, from a certified forest to a paper manufacturer, a merchant and finally a printer, all with FSC.
- Reducing use of paper and other resources: we have streamlined workflow with the use of PDFs for client drafts at as many steps as possible, virtually eliminating the need for couriers, faxing of proofs and use of CDs and DVDs.
- Reducing wastage: our attention to quality control minimises the risk of errors and reprints.
- Spreading the word: we encourage our clients to inform their audiences of the environmental initiatives being taken by including this information on publications and using the FSC logo as an environmental claim.