It’s fair to say that the world of professional services consulting is not exactly awash with friendly, eye-catching brand identities. But the people at Beaton Research and Consulting see themselves differently from others in their industry, and in 2009 they decided to do something about it.
So they came to us to refresh their brand identity, such that it better aligned with the essence of their business. The result, a vibrant and truly distinctive look, became the foundation for all of Beaton’s online and printed communications. We also designed the architecture of their website, which included an interactive blog.
Since then, we have developed a range of communications for them, including advertising campaigns, event collateral
and brochures – all of them projecting the ‘colour’ of Beaton.