The Law caught up with us back in 2007 – that was when we started working with the University of Melbourne Law School. Our record since then has been above reproach (just ask our legal supervisors), with projects ranging from brand identities through to 100-page course prospectuses.
Recently, the Law School asked us to develop an advertising campaign for their Masters program. Suffice it to say that legal types have a way with words and a persuasive manner – so when our brief stipulated that the advertising should be ‘compelling, with a sophisticated tone’, it did not come as a massive shock.
But mounting a case that’s compelling and sophisticated is no simple matter. Are we succeeding? You be the judge.