Pharmaphorum article: is commoditisation killing med comms?

Ryan Wallman
January 10, 2013

I have written a guest blog article for pharmaphorum, an online forum for communicating thought leadership and innovation in the pharma industry.

This article explores the implications of commoditisation for medical communications providers and outlines some broad strategies for survival.

You can read the article here.

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"Something the locksmith had not grasped, but which the IT company and consulting firms understood all too well, is the role played by justifying bullshit in the modern economy." Brilliant stuff from Rory Sutherland, as always.

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