Pharmaphorum article: is commoditisation killing med comms?

Ryan Wallman
January 10, 2013

I have written a guest blog article for pharmaphorum, an online forum for communicating thought leadership and innovation in the pharma industry.

This article explores the implications of commoditisation for medical communications providers and outlines some broad strategies for survival.

You can read the article here.

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Book launch! As luck would have it, I'm going to be in London for the official launch of 'Eat Your Greens'. Hear from @wiemersnijders and some of my co-contributors, and get a copy of the book as part of your ticket price. See you there?

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