The problem of a marketer left to his own devices

The problem of a marketer left to his own devices

Ryan Wallman
November 8, 2016

Last week, there was an article in Digiday in which the CMO of Pepsi said this:

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@wellmark_health

Feast your eyes on this. We recently developed a new brand identity for Vision Eye Institute, one of our excellent clients. This included the set of eye-cons shown here, each of which represents a specific eye condition or treatment. My personal favourit…lnkd.in/fwy7iRd

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