Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Candice O'Sullivan
February 7, 2017


australian financial review


Our Head of Copy, Ryan Wallman, has written an article for the February issue of the Australian Financial Review’s BOSS magazine.

In the article, Ryan discusses marketers’ current preoccupation with all things digital, and why he believes that digital channels will not change the fundamental principles of good marketing.

You can read the article here.


By Candice O’Sullivan, Director and Head of Strategy at Wellmark. You can follow Wellmark on LinkedIn or on Twitter @wellmark_health


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