A mini-manifesto for our industry
We ought to be thinking in terms of ideas, not gadgets.
We should prioritise efficacy, not efficiency.
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"Something the locksmith had not grasped, but which the IT company and consulting firms understood all too well, is the role played by justifying bullshit in the modern economy." Brilliant stuff from Rory Sutherland, as always. lnkd.in/fZJTjrh