Making creativity count: Wellmark in Marketing Week

Ryan Wallman
June 27, 2018

What is the value of creativity? And how can marketers encourage good creative work?

You can read my musings about these questions in this new article for Marketing Week.


By Ryan Wallman, Associate Creative Director at Wellmark. You can follow Wellmark on LinkedIn or on Twitter @wellmark_health

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"Something the locksmith had not grasped, but which the IT company and consulting firms understood all too well, is the role played by justifying bullshit in the modern economy." Brilliant stuff from Rory Sutherland, as always.

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