It is perhaps needless to say, given that I work in print production, but my love of ‘type’ is strong.

The use of typography in advertising is a design category – if not an art form – in itself. It can transform even otherwise unremarkable words into beautiful, unique pieces of communication.

Sometimes photographic imagery or illustrations are simply not appropriate for a given creative brief, but that doesn’t mean there is no place for inspirational design. Just take a look at these examples of dazzling typography.

By Emma Donaldson, Production Manager at Wellmark. 

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