Wellmark’s feature article in Marketing Week

Wellmark’s feature article in Marketing Week

Candice O'Sullivan
March 16, 2018

Our Associate Creative Director, Ryan Wallman, has written an article for Marketing Week.

The worst headline ever written

The worst headline ever written

Ryan Wallman
February 21, 2018

A few weeks ago, I was scrolling through LinkedIn (look, I was bored, OK?) when I stumbled across this headline.

Med Men: where the parody lies

Med Men: where the parody lies

Ryan Wallman
October 24, 2017

Before I became a writer, I was a doctor.

That story would bore you, so I won’t dwell on it.

A mini-manifesto for our industry

A mini-manifesto for our industry

Ryan Wallman
September 27, 2017

We ought to be thinking in terms of ideas, not gadgets.

We should prioritise efficacy, not efficiency.

A shocking role model for your advertising

A shocking role model for your advertising

Ryan Wallman
August 16, 2016

Some time ago, my uncle played me a recording of Derek and Clive, Peter Cook and Dudley Moore’s famously crude radio show.

Now, when I say it was crude, I mean it was crude. Look it up if you don’t believe me.

Winners at the 2016 Creative Floor Healthcare Awards

Winners at the 2016 Creative Floor Healthcare Awards

Ryan Wallman
July 20, 2016

Last week, we were chuffed to hear that we’d won a gong at The Creative Floor Healthcare Awards – the ‘toughest healthcare award show on Earth’.

Finalists in the Creative Floor Healthcare Awards

Finalists in the Creative Floor Healthcare Awards

Ryan Wallman
May 31, 2016

First, a confession.

I’ve tended to be a touch sceptical about creative awards in the past.

Hot Copy podcast: interview with our Head of Copy

Hot Copy podcast: interview with our Head of Copy

Ryan Wallman
May 12, 2016

Our Head of Copy was recently interviewed for the Hot Copy podcast. Hear his thoughts on copywriting and creativity in the healthcare context.

Release your hits

Release your hits

Ryan Wallman
March 31, 2016

Many years ago, there was a famous Australian song that featured the following lyric:

The water out of the tap is very

hard to drink.

Unconventional Wisdom: an interview with our Head of Copy

Unconventional Wisdom: an interview with our Head of Copy

Ryan Wallman
March 1, 2016

Our Head of Copy, Ryan Wallman, was recently interviewed by Jonathan Rivett (columnist for The Age and a fellow copywriter) for the Unconventional Wisdom series. Here is Jonathan’s write-up of the interview.

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@wellmark_health

Insanely good artwork and an excellent campaign idea. Will win awards at Lions Health, and rightly so. You can see more in Tim Hawkey's predictions: lnkd.in/fx94bVJ lnkd.in/fXiUcvq

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