The worst headline ever written

The worst headline ever written

Ryan Wallman
February 21, 2018

A few weeks ago, I was scrolling through LinkedIn (look, I was bored, OK?) when I stumbled across this headline.

Advertising ignorance: why your brand needs to do grammar gooder

Advertising ignorance: why your brand needs to do grammar gooder

Ryan Wallman
June 25, 2014

In the last few weeks alone, I have seen numerous examples – too many to count, in fact – of advertisements containing grammatical errors. Not deliberate errors. And not minor errors, either. Howlers. Stuff that made my eyes bleed. 

Passionate. High standards. Looks a bit like an ogre.

Passionate. High standards. Looks a bit like an ogre.

Ryan Wallman
April 3, 2014

This is Shrek.

Well, his real name’s David, but we call him Shrek, because he somewhat resembles an ogre and spends most of each working day alone in his lair.

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