Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Data and disruption: some thoughts on the Mumbrella Health Marketing Summit

Bryce Michelmore
August 28, 2018

Last week I attended the Mumbrella Health Marketing Summit in Sydney. Our Associate Creative Director, Ryan Wallman, presented a talk on the value of creativity in healthcare, so I went to keep him company and catch up on the latest thinking in healthcare marketing.

The curious case of a creative genius

The curious case of a creative genius

Ryan Wallman
August 10, 2018

I went to school with a guy who could well be the most intelligent person in the world.

You might think that sounds like hyperbole. It’s not.

 

Wellmark’s feature article in Marketing Week

Wellmark’s feature article in Marketing Week

Candice O'Sullivan
March 16, 2018

Our Associate Creative Director, Ryan Wallman, has written an article for Marketing Week.

The worst headline ever written

The worst headline ever written

Ryan Wallman
February 21, 2018

A few weeks ago, I was scrolling through LinkedIn (look, I was bored, OK?) when I stumbled across this headline.

Med Men: where the parody lies

Med Men: where the parody lies

Ryan Wallman
October 24, 2017

Before I became a writer, I was a doctor.

That story would bore you, so I won’t dwell on it.

A mini-manifesto for our industry

A mini-manifesto for our industry

Ryan Wallman
September 27, 2017

We ought to be thinking in terms of ideas, not gadgets.

We should prioritise efficacy, not efficiency.

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Wellmark in the Australian Financial Review: Digital is a channel not a marketing strategy

Candice O'Sullivan
February 7, 2017

Our Head of Copy, Ryan Wallman, has written an article for the February issue of the Australian Financial Review’s BOSS magazine.

The problem of a marketer left to his own devices

The problem of a marketer left to his own devices

Ryan Wallman
November 8, 2016

Last week, there was an article in Digiday in which the CMO of Pepsi said this:

A video of marketers talking a lot (but saying little)

A video of marketers talking a lot (but saying little)

Ryan Wallman
September 7, 2016

The other day, I had the misfortune of coming across this video.

A shocking role model for your advertising

A shocking role model for your advertising

Ryan Wallman
August 16, 2016

Some time ago, my uncle played me a recording of Derek and Clive, Peter Cook and Dudley Moore’s famously crude radio show.

Now, when I say it was crude, I mean it was crude. Look it up if you don’t believe me.

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Eat Your Greens is now available on Amazon! To be honest, this makes my first chapter sound far more practical than it actually is. I strongly recommend that you take my "advice" with a grain of salt. But there is a heap of genuinely good (and serious)…lnkd.in/fjgYtcW

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