Website design: who are you trying to impress?
In a recent study, 46% of people said that a website’s design was the number one criterion affecting the credibility of a company.
Part of this perception of credibility is the effect of simple visual appeal. When something looks good, we are more likely to be attracted to it and to view it favourably. Beauty, on-screen or off, is always hard to ignore. Presenting well in the first instance sets the tone for what is to come.