Website design: who are you trying to impress?

Website design: who are you trying to impress?

Mark Sammartino
February 21, 2014

In a recent study, 46% of people said that a website’s design was the number one criterion affecting the credibility of a company.

Part of this perception of credibility is the effect of simple visual appeal. When something looks good, we are more likely to be attracted to it and to view it favourably. Beauty, on-screen or off, is always hard to ignore. Presenting well in the first instance sets the tone for what is to come.

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"Something the locksmith had not grasped, but which the IT company and consulting firms understood all too well, is the role played by justifying bullshit in the modern economy." Brilliant stuff from Rory Sutherland, as always.

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