stand out with a stand-out agency
hello
Hi there, I’m Candice. Eighteen years ago, I made the shift from clinical practice into healthcare communications, where I fuse my scientific knowledge with a flair for compelling writing and incisive strategy.
So what does that have do with the golden apple?
In healthcare marketing, you can’t always compare apples with apples. True value lies in robust strategic thinking based on clinical insights that are tailored to a brand’s unique needs – something I’d love to help you with.
For healthcare marketing that’s a cut above, look for the golden apple.
DR CANDICE O’SULLIVAN
managing director | head of strategy & planning
you can’t compare apples to apples when picking your agency
what problems can we help you solve?
GETTING ATTENTION
It’s difficult to capture the attention of busy healthcare professionals.
Clinicians often lack the time or capacity to learn about new medical devices, technology or solutions, unless they perceive them as truly revolutionary. So getting your product noticed is a critical part of the process.
ENCOURAGING SWITCH FROM FAMILIAR PRODUCTS
Healthcare professionals typically prefer solutions they are familiar with or that have a well-established track record.
Unless there is a compelling reason to do so, clinicians are typically reluctant to switch to a new option, as it may disrupt their current practices and systems. Overcoming this therapeutic inertia can make all the difference.
PROVIDING CLINICAL INSIGHTS
Healthcare brands suffer when working with agencies that lack the clinical expertise to truly understand the perspectives of clinicians and patients.
It’s rare for an agency to have the ability to grasp highly technical subject matter, understand clinical decision-making, and translate these insights into effective marketing strategies. But it’s worth its weight in gold.
don’t wait any longer
Book a meetingwho have we worked with?
a success story
Ypsomed tasked us with launching their new insulin pump (the mylife YpsoPump) in the competitive Australian market.
Leveraging our deep clinical expertise and local healthcare knowledge, we executed a multi-channel campaign that substantially raised brand awareness, captured market share, and positioned the YpsoPump as a major product in the category. Assets from the campaign have been adopted internationally.
marketing specialists with a clinical edge
In some industries, opening doors is easy. But making a connection with healthcare professionals relies on a blend of medical expertise, strategic nous and creative flair. Our clinical insights and trusted networks give you a competitive advantage.
