Watch out! Why bland is bad for brands

Watch out! Why bland is bad for brands

Brandy Munro
November 27, 2013

Playing it safe is the most dangerous brand strategy of all. It’s time to break free from the pack.

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@wellmark_health

Feast your eyes on this. We recently developed a new brand identity for Vision Eye Institute, one of our excellent clients. This included the set of eye-cons shown here, each of which represents a specific eye condition or treatment. My personal favourit…lnkd.in/fwy7iRd

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