Is a journalist really the best person to tell your story?

Is a journalist really the best person to tell your story?

Candice O'Sullivan
December 18, 2013

The term storytelling has become synonymous with content marketing. The problem with this association is that it perpetuates the myth that to develop good content, all you need to do is tell a nice story.

 

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@wellmark_health

Insanely good artwork and an excellent campaign idea. Will win awards at Lions Health, and rightly so. You can see more in Tim Hawkey's predictions: lnkd.in/fx94bVJ lnkd.in/fXiUcvq

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