Is a journalist really the best person to tell your story?

Is a journalist really the best person to tell your story?

Candice O'Sullivan
December 18, 2013

The term storytelling has become synonymous with content marketing. The problem with this association is that it perpetuates the myth that to develop good content, all you need to do is tell a nice story.

 

What defines genuine thought leadership?

What defines genuine thought leadership?

Candice O'Sullivan
October 4, 2013

Not all content is worthy of being called ‘thought leadership’. Unfortunately, it is a term too readily applied to mediocre content by over-eager marketers and self-absorbed professionals. Genuine thought leadership will offer readers novel ideas, unique insights and innovative approaches to old problems or new issues.

The silent conversation of lead generation content marketing

The silent conversation of lead generation content marketing

Candice O'Sullivan
April 5, 2013

No Image Available

Social media for professionals: how to get others to share your content

Candice O'Sullivan
March 26, 2013

subscribe to our blog

and be alerted to our new posts.


 

@wellmark_health

Feast your eyes on this. We recently developed a new brand identity for Vision Eye Institute, one of our excellent clients. This included the set of eye-cons shown here, each of which represents a specific eye condition or treatment. My personal favourit…lnkd.in/fwy7iRd

From Wellmark's Twitter via LinkedIn