Smart firms use social skills to increase their brand equity

Smart firms use social skills to increase their brand equity

Candice O'Sullivan
December 12, 2013

How connected your firm and its people are to the market in an online sense – and what contributions you are making in this space – is now contributing to brand equity, either positively or negatively. The question has become …

Social media for professionals: the value of networking by proxy

Social media for professionals: the value of networking by proxy

Candice O'Sullivan
September 24, 2013

In the last couple of weeks, you may have come across this headline:

‘How one financial advisor landed a $US70 million account through LinkedIn

This is the story of Mitchell Rock, a financial advisor from New York City, who works for The Rock Group at Morgan Stanley, a global financial services firm.

How @WarrenBuffett got over 200 000 Twitter followers in less than a day

How @WarrenBuffett got over 200 000 Twitter followers in less than a day

Candice O'Sullivan
May 3, 2013

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Social media for professionals: how to get others to share your content

Candice O'Sullivan
March 26, 2013

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Social media as a word-of-mouth tool for professionals

Candice O'Sullivan
March 18, 2013

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Does social media deserve your firm’s attention?

Candice O'Sullivan
March 5, 2013

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Social media use by healthcare providers: a matter of opinion

Candice O'Sullivan
November 15, 2012
The truth about social media

The truth about social media

Candice O'Sullivan
October 29, 2012

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The Boehringer Ingelheim approach to digital – Part 3: Be the first

Candice O'Sullivan
October 18, 2012

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@wellmark_health

Feast your eyes on this. We recently developed a new brand identity for Vision Eye Institute, one of our excellent clients. This included the set of eye-cons shown here, each of which represents a specific eye condition or treatment. My personal favourit…lnkd.in/fwy7iRd

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