What defines genuine thought leadership?

What defines genuine thought leadership?

Candice O'Sullivan
October 4, 2013

Not all content is worthy of being called ‘thought leadership’. Unfortunately, it is a term too readily applied to mediocre content by over-eager marketers and self-absorbed professionals. Genuine thought leadership will offer readers novel ideas, unique insights and innovative approaches to old problems or new issues.

subscribe to our blog

and be alerted to our new posts.



Insanely good artwork and an excellent campaign idea. Will win awards at Lions Health, and rightly so. You can see more in Tim Hawkey's predictions: lnkd.in/fx94bVJ lnkd.in/fXiUcvq

From Wellmark's Twitter via LinkedIn