a creative agency that takes care of healthcare brands

Angelica 'Gel' Papanicolaou

junior writer

There are some who would characterise scientists as purely logical beings that couldn’t recognise art if it hit them in the face. Those people just haven’t met Gel yet. A scientist with an artistic soul, she is fascinated by the creativity inherent in experimental design and insists that a flow cytometry graph can be as beautiful as any artwork.

Gel has a Bachelor of Science (Hons) and will soon add a PhD in biomedical science to her qualifications – assuming she can sit still long enough to finish her thesis. An expert in what she calls ‘productive procrastination’, Gel once cycled all the way from Richmond to the Mornington Peninsula and back – a 5-hour round trip – just to avoid working on her thesis.

All jokes aside, Gel has a passion for healthcare communications. With a knack for making the complex simple – whether that’s mincing mice lungs into a single cell suspension or distilling data into effective communications – she is adept at translating scientific information for both healthcare professional and consumer audiences.

When she’s not working, Gel enjoys honing her skills (aka taking a beating) in Muay Thai, watching documentaries about sharks and playing pranks on her housemates and co-workers. Whether it’s an obscure old textbook or a random sticker, we wait with bated breath to see what incongruous object will appear on our desks next.

Dr Candice O’Sullivan

strategic director

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Michael Smith

managing director

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Bryce Michelmore

account director

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Mark Sammartino

executive creative director

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Dr Ryan Wallman

creative director

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Dr Brandy Munro

senior writer

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Julian Jones

senior designer

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Nicole Campbell

account manager

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Leonie Beatson

designer

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Ali Edmonds

designer

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Jason Shanks

Digital Manager, Senior Developer

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Jordan Webb

IT

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Olga Alieva

bookkeeper

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Gauri Yardi

Senior writer

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Angelica 'Gel' Papanicolaou

junior writer

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Dhara Hadiya

Junior web developer

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